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IssueImpact
Cut Budget— low-converting traffic
Cut utm_campaign: 703338681
+0.8pp
Increase Budget— high-converting traffic
Scale utm_campaign: 703338147
+1.9pp
On-site Improvements— optimize UX
Boost Popup open >81s (zone: quiz block)2 tasks
+0.6pp
Users engaging with quiz block convert at 26.2% vs 0.9% for non-doers.
Add a 'Start Quiz' floating button to encourage deeper interaction from all users.
Applies to all users
Refactor the quiz block UI for small mobile devices to prevent layout shifts.
Because Screen ≤360px users do this behavior 53% less often than average.
— Screen ≤360px is marked for budget reduction due to 3 weak metrics
Stop digging through reports — AI finds winning segments and tells you what to doGet Started
01Install

Install smart tracker
in 60 sec via GTM

Copy one snippet, paste into Google Tag Manager. No developers needed.

snippet.js
// Add this to your site's <head><script>(function(w, d, s, o){  var j = d.createElement(s);  j.async = true;  j.src = '//s.clickyard.ai/v1.js';  j.onload = function() {    Clickyard.init(o);  };  d.head.insertBefore(j, d.head.firstElementChild);})(window, document, 'script', {  id: 'your-site-id'});</script>
02Areas

Mark key areas for deep analytics

Click on your site to define conversion zones. AI analyzes read time, scroll depth, clicks, hovers, and detects if elements overlap or distract users — then shows exactly how each factor impacts your conversion rate.

Let the data accumulate

After ~10 conversions, ML starts finding patterns that actually matter — backed by statistical significance. The insights that would take your analyst weeks? Ready in days.

03Insights

See exactly what boosts conversion

AI analyzes every click, scroll, and hover. It finds which behaviors lead to purchases and tells you exactly what to optimize on your site.

Clickyard Analytics Report
What Drives Conversions (avg CR: 2.4%)
BehaviorSegment CRSize
Click on 'header phone'2.4%→97.6%(×40.6)0.4%
Click on 'hero cta button'2.4%→19.5%(×8.1)4.8%
More often in contexts:
UTM: 703338147 — 2.6× more often (avg 5% → 13%, n=3,114, P=100%)
Direct visit — 2.5× more often (avg 5% → 12%, n=208, P=100%)
Firefox — 2.0× more often (avg 5% → 10%, n=73, P=97%)
Less often in contexts:
UTM: 703338681 — 1.9× less often (avg 5% → 3%, n=10,749, P=100%)
Last 7 days — 1.8× less often (avg 5% → 3%, n=8,672, P=100%)
Android — 1.4× less often (avg 5% → 3%, n=14,571, P=100%)
Users who clicked the 'hero cta button' convert 8× better. Higher engagement from UTM 703338147 (×2.6) and direct visits (×2.5) — boost these channels. Drop on Android (×0.7) — enhance mobile experience.
Popup open >31s (hero cta)2.4%→36.9%(×15.3)3.1%
04Targeting

Find hidden budget leaks and bugs

See which traffic sources and audiences convert best. AI shows where you're wasting budget and where to scale up for maximum ROI.

Traffic Sources Analysis
Contexts (avg CR: 2.4%)
ContextCRShareBest Behaviors
Direct visit2.4%→9.5%(×4.0)1%Quiz ×3.2Footer ×2.6
UTM: 7033381472.4%→5.2%(×2.2)15%Popup ×3.1CTA ×2.6
UTM: 7033386812.4%→2.0%(×0.8)50%Popup ×0.5CTA ×0.5
Screen ≤360px2.4%→1.5%(×0.6)36%Hero ×0.3Footer ×0.6
💡Campaign 703338681 gets 50% of traffic but converts 20% worse than average. Shift budget to 703338147 — it converts 2× better with engaged popup users.
05Monitoring LIVE

Continuously catch problems before they spread

AI monitors your conversion rate 24/7. When something changes, it instantly tells you why — so you can fix fires or double down on what's working.

Weekly Conversion Trends
Weekly Factor Trends
4%3%2%1%
-40%
+15%
02.1209.1216.1223.1230.1206.0113.0120.01
Conversion Rate
Behavioral factors
💡CR dropped 40% last week. Main cause: popup engagement fell 2.4× on mobile. Check if recent site changes affected the modal display on small screens.
06FAQ

Common questions

Everything you need to know before getting started

GA4 shows metrics, but finding "why conversion dropped" requires digging through 200+ reports. Hotjar gives heatmaps, but you still have to watch and guess. Clickyard gives you a ready-made task list — what to fix, where to reallocate budget, and why conversion changed.

Pricing

No Analysts, No Guesswork, Just Growth

Start free, scale as you grow. No hidden fees.

Free

Try Clickyard and see what insights you've been missing

$0
Get Started
What's included:
  • 10,000 sessions total
  • AI reports on demand
  • Conversion factors analysis
  • Limited context insights
  • 1 website

Starter

For growing sites ready to optimize conversions

$99/month
Get Started
What's included:
  • 10,000 sessions/month
  • AI reports on demand
  • Full context & behavior analysis
  • Partial conversion change analysis
  • 1 website
  • Email support
Most Popular

Growth

For teams that need deeper insights at scale

$299/month
Get Started
What's included:
  • 50,000 sessions/month
  • AI reports on demand
  • Advanced segmentation
  • Full conversion change analysis
  • Up to 5 websites
  • Slack & Telegram alerts
  • Priority support

Enterprise

For large-scale operations with custom needs

Custom
Contact Sales
What's included:
  • Unlimited sessions
  • Unlimited websites & team
  • Dedicated account manager
  • Custom integrations
  • SLA guarantee
  • On-premise option